SIX TYPES OF CONTENTS THAT YOU CAN CREATE FOR CONTENT MARKETING
- CONTRIBUTE TO OTHER WEBSITES AND BLOGS
The best way to get benefits is by giving them. Try to engage with other brands and products to build your own reputation and market value. The guest post is one of the productive ways to give out value.
You can request other industry experts to give a guest post for your blog too. Once you have successfully gained quality guest posts, you can further add the “media” tab on your website that links to those posts.
You can use those links to share information with the right audience through the right platforms. There are many benefits that can be reaped through guest blogging or guest posting on other blogs. You can drive awareness about your brand through the mouth of different experts and industry influencers.
You can use those guest blog posts to create responsiveness through your knowledge and skills shared. When you guest post for another blog, you are being exposed to the new audiences. If you are successful in delivering quality, people will link back to your website. It will help to maximize the reach of your website and blog.
- HAVE AN ACTIVE EMAIL LIST
Build an e-mail list that is active with the help of blogs and other marketing tools. Then target that e-mail list to reach out to the audiences. Do not use a direct marketing approach in e-mails. Rather include tips, advice, call to actions, and solution to the problem of the audience.
It will help to build a level of trust among the audience. The content that you have designed for your social media platforms and for the blog can be directed towards the audience through e-mails.
You can also share the positive reviews and customer-generated content to show the targeted list that your brand has a known reputation. Keep experiment with different ideas to engage the audiences.
- PUBLISH CONTENT ON BLOGS
Blogs have been quite popular to share detailed information with the users and to engage them deeply. Blogs can be a great source for content sharing. You can incorporate product or service details in the blog post which helps the audience better understand and they are likely to be convinced to use that product too.
The prominent benefits of content on blogs include SEO optimizable site. The blog generates traffic to your website and that traffic will help your website to rank better in the search engines.
You can use the content on the blog for promotions on social media websites and in e-mail marketing too.
- USE FACEBOOK BUSINESS PAGE
Noticing the huge usage of Facebook for marketing activities, the developers of Facebook has worked well to make Facebook a business platform too including Facebook Business Pages, call to actions, and various other tools to ease your branding.
Developing a dedicated Facebook Business Page is no difficult and it takes a few minutes to do so. You need to choose the niche which Facebook has already categorized.
Using a dedicated page for your brand activities will allow you to hit your target audience better and allow you to promote the brand at its best. You can drive high engagements and likely to get prompt responses from the audiences too.
- CONTENT CREATION ON LINKEDIN
LinkedIn is most popular for B2B activities. People use LinkedIn to find jobs and to get their work done. And most businesses post job openings and other B2B activities there. LinkedIn has more than three million users all around the globe.
If LinkedIn goes well with your brand type, then mastering LinkedIn will give huge leverage to your brand and its growth will be speedy. LinkedIn is a valuable platform through which quality leads can be generated and you can attract various other marketers and new customers.
- VIDEO CONTENT
Content marketing through videos is a quite popular and most consumed trend. Researches show that 80% of the users spend at least 4 hours a day watching videos.
Video Content is known to leave a long term impression in the minds of the audience.
You can create live videos and recorded videos with the help of your phone using social apps such as Facebook Live, Instagram Stories, Snapchat, etc.