Google Ads Metrics that You Should Start Monitoring

Google Ads provides a number of metrics in the analysis report. There might be some terms that are important and you are over-looking them. This post will cover all those topics and terms that are essential in Google Ads.

Each metric is essential to study because it provides valuable insights into the current advertisement situation. These metrics have answers that can help you to optimize your website accordingly.

Google Ads Metrics is used for two W’s i.e.

Why and What. Why the numbers are used? And what those numbers address?

Here are a few terms briefly explained for you to understand the Google Ads terms better.

  1. Cost Per Conversion
  2. Conversion Rate
  3. Search Impression Share
  4. Search Impression Lost
  5. Conversion from Ads
  6. Cost Per Conversion

Basically, the measurement of cost per conversion is a pretty simple calculation based formula.

Budget spent on ads + Conversion Rate = Cost Per Conversion

To whom should it concern?

Everyone related to B2B and B2C marketing is concerned with the cost per conversion. The category could be any manufacturing company, e-commerce site, or it could be any local product or service.

Why Is CPC Important?

Budgeting is essential when it comes to any marketing campaign. Cost per conversion gives a clear idea of what your finances will look like after adopting a specific ad campaign.

  1. Conversion Rate

Conversion Rate can also be easily measured by a simple formula based calculation:

Divide conversions to the number of clicks that ad got = Conversion Rate

To whom should it concern?

Everyone related to B2B and B2C marketing is concerned with the cost per conversion. The category could be any manufacturing company, e-commerce site, or it could be any local product or service.

Importance of Conversion Rate

Conversion Rate tells about how well a campaign is performing. You can easily figure out the highest and lowest part of the campaign being run.

Study the campaign at its lowest that why did your campaign go that low? These factors help to understand your campaign better.

  1. Search Impression Share

When you start a marketing campaign, you choose the target audience and then the type of ad accordingly. After all that researched targeting, there are not 10/10 chances that all the audience will consume your message.

Let’s say 70 out of 100 targeted people see, share, or consume your ad. Then, the acquired number becomes your Search Impression Rate.

To whom should it concern?

Everyone related to B2B and B2C marketing is concerned with the cost per conversion. The category could be any manufacturing company, e-commerce site, or it could be any local product or service.

Importance of Search Impression Share

The search impression share is a critical part of the analysis report and should be taken into account while deeply studying the analysis report.

  1. Search Impression Share Lost

Search Impression Share can be lost due to a lack or inappropriate distribution of budget over the marketing campaigns. Search Impression Share Lost comes directly through Google, there are no other entities involved.

To whom should it concern?

Everyone related to B2B and B2C marketing is concerned with the cost per conversion. The category could be any manufacturing company, e-commerce site, or it could be any local product or service.

Importance of Impression Share Lost

Whenever you figure out a loss in Impression Share, you can quickly boost it up by scaling your budget. You can easily get additional conversions by simply fixing your budget.

  1. Conversions from Ads

Now, you might be confused by the headline that what is the difference between conversion and conversion from ads (though all conversions we get are from ads).

Essentially, it is not always the case that whenever a user clicks the ad, he would land on the selling page of the product or service but still you get a conversion. How is that possible?

The most prominent example is of call button or message button that an ad allows.

To whom it should concern?

Hey! Do not expect the same response, it should not be a concern to every marketer. If your business type is critical towards getting messages or phone calls then, add the call button to the ads.

Importance

You need to keep track of the phone call on top priority if your business type supports it because getting that customer becomes the lifeline for your business.

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